This article records tradition as it has been passed down and reported. Its sources are not yet part of the atlas's verified catalogue.
Between 1871 and 1874, three economists working independently and unaware of each other's research, William Stanley Jevons in England, Carl Menger in Vienna and Leon Walras in Lausanne, arrived at a similar insight: that the value of a good is determined not by the labor required to produce it, as classical economics from Smith to Ricardo to Marx had argued, but by the marginal utility it provides to the person choosing whether to acquire one more unit of it. This marginal revolution gave economics a new mathematical language, but it took Alfred Marshall's 1890 textbook Principles of Economics to turn that language into the coherent, teachable framework, supply and demand curves crossing at equilibrium, consumer surplus, price elasticity, that dominated economics teaching for the century that followed.
Marshall, who held Cambridge's chair of political economy from 1885, was careful in ways his successors sometimes were not; he treated his own diagrams as simplifications of a more complicated reality and warned against mistaking mathematical elegance for economic truth. Thorstein Veblen coined the label 'neoclassical' in 1900 specifically to mark that Marshall's synthesis, whatever its debt to marginalism's new mathematics, still shared classical economics' underlying commitment to market equilibrium as the normal, self-correcting state of an economy, a commitment Veblen's own institutional economics rejected.
Marshall trained the next generation of British economists directly, including John Maynard Keynes, whose General Theory can be read as a dissent from within the tradition Marshall built rather than a clean break from it. Every other school recorded in this atlas as disputing neoclassical economics, institutional, Austrian, post-Keynesian, ecological, feminist, defines itself in some way against the framework Marshall's textbook made the default.